05 Aug Under the beauty-scope – NYX Cosmetics
This week we take a look at NYX Cosmetics.
Did you know? NYX was named after the ancient Greek goddess who ruled the night.
They offer a variety of products ranging from eye shadows to foundation and brushes to eye lashes and glitter to glosses. Everything a professional makeup artist needs or a goddess needs to create her look for a night on the town.
A bit of history NYX Cosmetics started small in 1999 by founder Toni Ko. The brand was initially only available to professionals through trade shows. And then grew significantly by word of mouth.
While some brands run a tight-lipped operation on the product development side of things, NYX invites bloggers and YouTube makeup gurus to the company’s headquarters in LA to consult with when launching new products, colors, and formulations!
Let’s take a look at some of our favourite NYX products shall we!
NYX Soft Matte Lip Cream
Glides on silky smooth and sets to a beautiful matte finish. Quite moisturising and long wearing.
Apply with a lip brush for precise application. This formulation won’t dissapoint.
RRP $14.00 available at Target
NYX Butter Gloss
Our pick of the NYX bunch! Super lightweight formulation with the feeling of oh-so-soft creamy buttery goodness! Definitelty non sticky and perfect as a stand alone gloss or over your favourite lipstick.
RRP $12.95 available at Target
NYX Baked Blush
Extremely pigmented and packs quite a punch! This little blushing beauty creates an elegantly swept shimmer across your cheekbones that catches the light on just the right angle. The colour pay off is simply stunning and a new permanent addition to our makeup bags.
RRP $11.95 available at Target.
NYX Eyebrow Marker
With more and more emphasise on brows this year, how we survived without this hidden gem is completely unknown! A felt tip pen applicator that helps you fill in gaps and enhance your brows with grace and ease. Best of all the colour resists smearing, smudging and is extremely long wearing.
RRP $15.95 available at Target.
Head into your local Target store in Australia – do yourself a HUGE favour and have a play with what NYX Cosmetics has to offer. The innovative team are always launching new much needed products.
You can follow NYX Cosmetics Australia and keep up to date with what is happening in their world via the below.